Why Choose Email Marketing?
Ten reasons why email marketing could enhance your reputation
Sending email costs a fraction of direct mail, newspaper, billboard or other advertising. This means you can reach more customers, more often, using the same budget in a wider area.
With email your customer base is beyond your location, you can reach the world instead of just your city, country etc. What's more you don't need to compromise on quality. A quality designed HTML template will make your email look just as professional as any offline communication.
Communication is all about timing. With postal mail it can take days/ weeks to arrive, with billboards you have no guarantee your customer base will look at them. With email marketing you know it's there as soon as it's sent. So the next time you have a special offer, new product, any information you want to share with your customers, they can have all the details the minute you want them to.
Email marketing lets you communicate with thousands of people on a personal level. As well as starting each email with their name, you can completely customise the email according to their previous behaviour or preferences.
No need to worry about print volumes or lead times. Snail mail the medium can sometimes get in the way of the message. With email you can send different executions to each customer segment, campaigns can be created from the ground up in hours and you are able to make last minute amends right up until sending.
Grab your customer’s attention, and hold it. Getting someone to notice you is often only half the challenge, the key challenge is converting interest into sales. By having a clear call to action with links directing your customers to the correct pages on your website helps ensure that they are only one click away from a sale.
See what's happening in real time. With traditional advertising channels it is difficult to know and analyse report statistics because they cannot be found. It is extremely difficult to know who got the message and who acted upon it. With email marketing you can see who has read your email, how many times, which links they clicked and how often. So now you have the option to follow up with further email campaigns.
Let customers market for you. Ever been forwarded an email by a friend or colleague because they think you might be interested? Compare that with trying to get someone to see an advert or sent a copy of the letter you received in the post? Emails are quicker and faster to share.
Maximize your investment. With comprehensive reporting it's easy to see what works and also what doesn’t. With email marketing you can test, re-test multiple times, create different concepts, different templates on a sample of customers, even internal for feedback before sending the best performing email to the rest of your email database. With traditional means this can take many weeks to do and is also extremely costly. With email marketing it is significantly cheaper and takes a fraction of the time.
Whatever the message email marketing is a multipurpose platform: Sales Generation, Brand Awareness, Information Gathering? From identifying customers to establishing more information on your database to latest news, whatever you need to communicate email marketing helps you get closer to your customers.
Kind to the Polar Bears (Environmentally Friendly)
Email doesn’t cost the earth. Email Marketing not only saves you money, but also helps protect the environment too. Sending direct mail uses up natural resources, both in terms of production and delivery. Sending your message by email saves paper and reduces the use of fossil fuels.
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