Email Marketing Pro Features
Database Management
- Unlimited number of contacts storage
- De-duping process when records upload
- Contacts amendable online or re-import data.
- Auto suppression list management
- Multiple address books
- Various customisable data fields – different data types
- Historical access to reports
- Automatic bounce handling
- Create sign up forms that link with your database so new customers are automatically added to your address book, with additional fields.
- Mappable data
- Address lists exportable
- Data segmentation
Email Creation and Testing
- WYSIWYG editor
- Refer a friend link
- Template library of professionally designed email templates
- Image gallery
- Personalisation
- Dynamic content
- Adding hyperlinks to emails
- Archive of past campaigns
- Upload templates e.g. created in Dreamweaver at the touch of a button
- Free test sends
- Built in spam checker – providing a detailed list of spam words and scoring
- Survey creation tool – create easy online surveys which link to individual users' data
Sending
- Unlimited sending capabilities
- Campaign scheduling
- Triggered email campaigns following sign up
- Auto responder
Reporting
- Delivered and open rates
- Link clicked – by URL
- Forwards
- Bounces and unsubscribes
- Individual detail
- Unlimited export reports
- Google analytics integration
Support
- Online FAQ and help
- Email support
- Telephone support
- Account manager
Benefits of Email Marketing
Here are a few benefits of email marketing:
- Quicker and significantly cheaper than using post (snail) mail
- Impacting sales and promotions with clear call to actions
- Significant traffic generator for your website
- Instant reporting - who reads your emails and who takes actions from them
- Test, re-test and check your campaign before sending
- Modify previous campaigns to make them more effective, or amend successful campaigns to send out again
- Automatically follow up interested leads with relevant emails to increase conversion rates.
- Brand building tool, getting your company and brand known with regular information and latest news and surveys
For more information or to request a demo please contact us...
